How AI can help small businesses?

Small businesses are the backbone of the economy, contributing significantly to job creation and innovation. As competition intensifies and the digital landscape evolves, small businesses must continually adapt to stay ahead. The recent announcements by Google, Microsoft, and Jasper reveal a new era of AI-powered tools that can help small businesses thrive. In this article, we will explore how these AI advancements can revolutionize the way small businesses operate and unlock their full potential.

Google’s Groundbreaking AI Advancements

Google has always been at the forefront of innovation, and their latest AI advancements are no exception. In their recent announcement (Read Here), Google unveiled a suite of AI-powered tools designed to improve productivity and efficiency in the workspace. These tools can have a profound impact on small businesses, helping them save time, reduce costs, and make better decisions. Here’s how:

  1. Smart Canvas: Google’s Smart Canvas is an intelligent collaboration tool that brings together various Google Workspace applications, such as Docs, Sheets, and Slides. Smart Canvas leverages AI to offer real-time suggestions, translations, and even summarizations to help small teams collaborate more effectively and streamline their workflows.

  2. Google Meet: Google’s AI enhancements to Google Meet can help small businesses improve their virtual meetings. Features such as automated noise cancellation, live captions, and translations enable more inclusive and efficient meetings, while breakout rooms and polls facilitate collaboration and engagement.

  3. Project Starline: This cutting-edge technology combines AI, computer vision, and spatial audio to create a more immersive and realistic video calling experience. For small businesses, this means better communication with remote teams, clients, and partners, reducing the need for costly and time-consuming travel.

  4. Generative AI: Generative AI in Docs and Gmail will assist in drafting content based on user inputs, such as job descriptions or party invitations, and will offer suggestions for refinement and editing.

Microsoft’s AI-Powered Productivity Tools

Microsoft has also been investing heavily in AI to enhance its suite of productivity tools (Read Here). These advancements can help small businesses automate tasks, analyze data, and gain valuable insights to drive growth. Some key highlights include:

  1. Microsoft Viva: This employee experience platform is designed to help businesses create a more engaged and productive workforce. AI-powered features such as Viva Insights provide personalized recommendations for improving well-being, focus, and collaboration, while Viva Learning curates personalized learning content to help employees upskill.

  2. Power Automate: This tool allows small businesses to automate repetitive tasks, freeing up time for more strategic activities. With AI capabilities, Power Automate can help businesses create intelligent workflows, automate data extraction from documents, and even build chatbots to improve customer service.

  3. Power BI: Microsoft’s business analytics tool uses AI to help small businesses make data-driven decisions. With natural language processing (NLP), users can ask questions about their data and receive instant insights. AI-powered visualizations and automated analysis also make it easier for businesses to uncover trends and patterns.

  4. Microsoft 365 Copilot: Copilot combines the power of large language models (LLMs) with Microsoft Graph data and Microsoft 365 apps, transforming the way users create, connect, and collaborate. Copilot is integrated into Microsoft 365 apps, such as Word, Excel, PowerPoint, Outlook, and Teams, aiming to unleash creativity, unlock productivity, and uplevel skills. Microsoft also announced a new experience called Business Chat, which leverages the LLM, Microsoft 365 apps, and user data to perform tasks never before possible using natural language prompts.

Jasper Brand Voice: AI-Generated Content for Businesses

Content creation is a critical aspect of small business marketing, but it can be time-consuming and resource-intensive. Jasper, a leading AI writing assistant, recently announced its Brand Voice feature (Read Here), which aims to help businesses maintain their unique brand voice while leveraging the power of AI-generated content.

The Jasper Brand Voice tool enables businesses to provide the AI engine with specific information about their company, products, positioning, and values. This allows the AI to generate content that is authentic, individualized and aligned with the brand’s identity. By leveraging this AI-powered content creation tool, small businesses can:

  1. Save Time and Resources: Creating high-quality, consistent content can be labor-intensive. With Jasper Brand Voice, businesses can generate content more efficiently, freeing up valuable time for other tasks.

  2. Maintain Brand Consistency: Ensuring a consistent brand voice across all marketing channels is essential for building trust and loyalty with customers. Jasper Brand Voice helps small businesses achieve this by automatically generating content that adheres to their unique brand guidelines.

  3. Scale Content Production: As small businesses grow, their content needs often increase. Jasper Brand Voice enables them to scale content production without sacrificing quality or consistency, ensuring they can keep up with demand.

  4. Improve SEO and Online Presence: By producing more high-quality, keyword-optimized content, small businesses can improve their search engine rankings and increase their visibility online, attracting more customers.


AI is no longer a futuristic concept but an essential tool for small businesses seeking to thrive in a competitive landscape. The recent announcements by Google, Microsoft, and Jasper demonstrate the immense potential of AI to revolutionize various aspects of business operations.

Google’s Smart Canvas, Meet, and Project Starline can help small businesses streamline collaboration and communication, while Microsoft’s Viva, Power Automate, and Power BI offer insights and automation to enhance productivity and decision-making. Meanwhile, Jasper’s Brand Voice feature promises to revolutionize content creation, helping businesses maintain a consistent brand voice while scaling their content production.

As AI technology continues to advance, small businesses must embrace these powerful tools to stay ahead of the curve and unlock their full potential. By leveraging the innovations offered by companies like Google, Microsoft, and Jasper, small businesses can overcome challenges, drive growth, and ensure long-term success in an ever-changing digital world.

How AI can help small businesses?

By: Darrin DeTorres

Darrin DeTorres is the founder and main contributor to the Taikover blog. As an expert marketer with 13 years of experience, he has been an early adopter of many emerging technologies. In 2009 he recognized the impact Social Media would have on businesses and subsequently helped many in Florida establish their social presence. Darrin also has had an interest in Cryptocurrency and the Block Chain. He is a contributor to the site, Darrin believes that AI will have an immediate impact on small businesses and is hoping to educate the masses on Artificial Intelligence via